White House Holiday Tour Interactive

Installation

Installed in the Booksellers Room of the White House’s East Wing, our interactive snowscape transformed visitors’ presence into shimmering snowflakes, inviting them to animate a winter landscape. Blending with the tour’s handmade woodland décor, it brought a playful digital experience into a historic setting.

Team

:

Second Story

Client

:

White House Office of Digital Strategy

Year

:

2014

Role

:

Visual Interaction Design, 3D Motion Design

PROCESS

Exploring how snowflakes unfold and bloom 
through 3d motion

PROCESS

Exploring how snowflakes unfold and bloom 
through 3d motion

IMPACT

Public Viewing on White House Holiday Tour, welcoming 65,000 visitors onsite + online

IMPACT

Public Viewing on White House Holiday Tour, welcoming 65,000 visitors onsite + online

"Did you notice that there’s a beautiful interactive snowscape projection on the East Wall? ... it looks like you’re playing in the snow." 

"Did you notice that there’s a beautiful interactive snowscape projection on the East Wall? ... it looks like you’re playing in the snow." 

Michelle Obama
Holiday press preview · December 3, 2014

Michelle Obama
Holiday press preview · December 3, 2014