SFMOMA Photography Interpretive Gallery

Exhibition

Photography Interpretive Gallery is a collection of interactive experiences designed to help visitors look more deeply at photography—exploring how images shape culture, history, and the way we see the world

Client

SFMOMA

Team

Second Story

Role

Senior Art Director

Focus

Visual UI Interaction Motion prototype

I led the visual interaction design across the gallery’s digital experiences, shaping the visual language, interface systems, and tactile interaction model.

I led the visual interaction design across the gallery’s digital experiences, shaping the visual language, interface systems, and tactile interaction model.

Physical dials, inspired by analog cameras, invited more active visitor engagement.

Physical dials, inspired by analog cameras, invited more active visitor engagement.

Post-launch evaluation showed strong visitor engagement, with the Photography Interpretive Gallery standing out as one of SFMOMA’s most interactive interpretive spaces.

Post-launch evaluation showed strong visitor engagement, with the Photography Interpretive Gallery standing out as one of SFMOMA’s most interactive interpretive spaces.