NYPL.org
Website
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We created a new vision for NYPL.org that improves on usability and usefulness, while at the same time better exposing the breadth and expertise of the library’s services.
As a visual interaction designer, I introduced a a visual style that reflects an emotive voice and carries the feelings of openness, friendliness, and a wealth of knowledge for the institution. The new design focuses on a clear navigation that helps users better orient themselves. It also encourages meaningful interaction behaviors that are relevant to the context of NYPL users.
Client_New York Public Library | Team_Second Story
Design Process
Visual Explorations
Leverage NYPL’s visual identity assets, such as branding colors and the lion mark, to create a memorable visual impression on visitors.
Wireframes / Sketches
Design Comps
Mobile Design
NYPL.org Style Guide
Role